We began the company with a simple concept: An easy-to-use, secure, and reliable platform facilitating the trade between material goods, financial instruments, and services via cryptocurrency.
Several years of market research made us recognize a few things; We felt that in order to trade cryptocurrency with existing exchanges, the customer had to give up a considerable amount of personally identifiable information such as social security number, address, name, phone number, etc. The cryptocurrency exchanges were limited in trading specific cryptocurrencies against regular currencies. The transactions were cleared via a centralized financial system rather than occurring peer-to-peer. The privacy of the parties involved was not preserved. These and other concepts combined are a departure from the original concepts Blockchain technology was founded on.
Combining our experiences and witnessing a few major financial downturns while working in leading Wall St firms, we've learned that a private, decentralized, and financially unaffiliated concept of the Blockchain has many advantages. It protects the assets from being exposed to the mainstream financial system, it makes use of a very accurate ledger records, protects the customer's privacy, and is not limited in terms of the goods and services being traded. This to us is a true trade, and this is what we are all about.